Women’s College Basketball Games Set Sports Betting Records
The recent women’s college basketball matchups not only attracted a significant number of viewers but also set new sports betting records. According to FanDuel, the Louisiana State University versus Iowa game was its biggest betting event of all time for women’s sports. This record-breaking betting activity is a clear indication of the growing interest and engagement in women’s sports.
ESPN also reported that viewership of the women’s Sweet 16 was its most-watched on record, experiencing a 96% increase from the previous year. This surge in viewership is translating into the sports betting arena, with record activity on women’s sports at various sportsbooks. Despite only 26% of bettors being women, according to the American Gaming Association, sportsbooks are recognizing the enormous opportunity in this market.
The LSU-Iowa game featured a captivating rematch between two renowned franchises, star players Caitlin Clark and Angel Reese, and legendary coach Kim Mulkey. This matchup not only attracted a large audience but also became the top betting event on Monday, surpassing major professional sports leagues like the NBA, MLB, and NHL. FanDuel reported a 28% increase in handle compared to the 2023 Women’s National Championship game.
The later matchup between the University of Connecticut and the University of Southern California was also a high point for sportsbooks, with fans witnessing star player Paige Bueckers’ remarkable performance. This growing interest in women’s sports is evident in the significant uptick in betting activity, prompting sportsbooks to pay closer attention to this market.
DraftKings and BetMGM also experienced a surge in betting on women’s basketball, with both platforms acknowledging the exceptional engagement from fans. As we look ahead to the women’s Final Four, the excitement continues to build, with intriguing matchups on the horizon.
At Extreme Investor Network, we recognize the unique opportunities in the sports betting landscape, particularly in women’s sports. Stay tuned as we continue to provide valuable insights and analysis on the latest trends in the business of sports. Join us as we explore the dynamic world of sports investing and uncover new opportunities for growth and success.
