Welcome to Extreme Investor Network, where we bring you the latest insights and updates on the world of business and investing. Today, we are excited to share with you some record-breaking news from the NCAA Women’s Championship game between Iowa and South Carolina.
The game, which took place on Sunday, drew an impressive 18.7 million viewers on ABC and ESPN, with a peak of 24 million viewers. This made it the most-watched NCAA women’s college basketball game since 1992, and the most-watched basketball game (men’s or women’s, college or professional) since 2019.
One of the key drivers behind this surge in viewership was the phenomenal performance of Caitlin Clark, who has been drawing comparisons to some of the greatest basketball players of all time. Her dominance on the court, along with the overall excitement around the tournament, has led to what experts are calling the “Caitlin Clark Effect.”
This record-breaking viewership is part of a larger trend of growth in women’s sports. In fact, estimates from Deloitte suggest that revenue generated by women’s elite sports could surpass $1 billion this year, marking a 300% increase from just three years ago. With groundbreaking media deals and increased interest from investors and celebrities, the valuations for women’s sports have reached record levels.
The success of the NCAA Women’s Championship game is just one example of the momentum building in women’s sports. As ESPN Chairman Jimmy Pitaro put it, “it’s incumbent on all of us to keep the incredible momentum going.” Stay tuned to Extreme Investor Network for more updates on this exciting trend in the world of sports and investing.
