Experience the Force like never before with Lego Star Wars
Are you a Star Wars fan? If so, then Jens Kronvold Frederiksen may have been the one to craft your childhood. As a design director at Lego, he has spent the past 25 years creating Lego Star Wars sets, bringing together the beloved worlds of Star Wars and Lego in a unique and innovative way.
The collaboration between Lego and Star Wars began in 1999, marking the first official product line tied to licensed intellectual property for Lego. Since then, the partnership has grown to include a wide range of products, from Darth Vader mini figure keychains to intricate $850 Millennium Falcon sets with over 7,500 pieces. The success of Lego Star Wars has paved the way for other brand deals for Lego, including Harry Potter, Batman, and Marvel’s Avengers.
But it hasn’t always been smooth sailing for Lego. In the early 2000s, the company faced financial challenges and was on the brink of bankruptcy. However, strong sales of Lego Star Wars and the Bionicle franchise helped keep the company afloat during this turbulent time.
Fast forward two decades, and Lego Star Wars remains one of the top-selling brands for Lego. The franchise’s evergreen nature allows Lego to draw on nearly 50 years of content to delight consumers of all ages. From kids putting together smaller, less complicated models to hardcore collectors building detailed replicas, Lego Star Wars offers something for everyone.
To celebrate the 25th anniversary of the partnership between Lego and Star Wars, as well as the 25th anniversary of “The Phantom Menace,” Lego is releasing special sets that are sure to excite fans of all ages. From TIE Interceptors to Mos Espa Podrace dioramas, there is something for every Star Wars enthusiast.
But Lego Star Wars is more than just bricks and mini figures. It has evolved into its own ecosystem, offering a unique identity within the Lego brand. With the humor and charm associated with the Lego Star Wars brand, fans can expect a fun and engaging experience across various platforms, from video games to animated content.
The success of Lego Star Wars has led to an extension of the partnership between Disney and Lego through 2032, ensuring that fans can continue to enjoy the magic of Lego Star Wars for years to come. So whether you’re a lifelong fan or new to the galaxy far, far away, Lego Star Wars offers a one-of-a-kind experience that brings together the best of both worlds.
