Verizon’s Q1 subscriber losses decrease due to discounts and flexible plans

At Extreme Investor Network, we strive to provide our readers with the most up-to-date and insightful information in the world of finance. Today, we’re taking a closer look at Verizon Communications and their recent performance in the first quarter.

Verizon surprised analysts by losing fewer wireless subscribers than expected in the first quarter, thanks to their flexible plans and streaming bundles that offer discounted pricing for services like Netflix and Warner Bros Discovery’s Max. This strategic move has resonated well with consumers, leading to an increase in the company’s stock price by 2.5% in premarket trading.

The telecom giant lost 68,000 monthly bill-paying wireless phone subscribers between January and March, which was lower than the anticipated 100,000 losses predicted by analysts. This positive performance can be attributed to Verizon’s premium, customizable myPlan option, which has been well-received by customers.

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In an effort to attract and retain customers, Verizon announced its latest promotional offerings for myPlan, including six months of a Disney bundle free for new and existing customers on selected unlimited plans. Additionally, the company had previously introduced discounted subscriptions to Netflix and Warner Bros Discovery’s Max streaming service with some myPlan bundles.

Despite the competitive landscape where Verizon’s plans typically cost more than rivals like AT&T and T-Mobile, the company’s consumer business reported 158,000 wireless retail postpaid phone net losses, showing improved performance compared to a year ago. This positive trend is a reflection of customers holding onto their phones for longer periods due to economic uncertainty and a lack of major new features in the market.

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Verizon’s total revenue in the first quarter was $33 billion, slightly below the estimated $33.24 billion, as phone upgrade levels continue to decline. Free cash flow, a crucial metric for dividend payouts, stood at $2.7 billion, falling short of the estimated $3.6 billion.

Overall, Verizon’s performance in the first quarter demonstrates their ability to adapt to market demands and offer value-driven services to their customers. Stay tuned for more exclusive insights and analysis on the latest trends in the finance world, only at Extreme Investor Network.

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