**Unlocking the Power of Positivity: Pinterest CEO Talks Strategy**
In a recent interview with CNBC’s Jim Cramer, Pinterest CEO Bill Ready shared how the company is attracting new users, especially those in Generation Z, by focusing on positive content. While many social media platforms thrive on engagement through controversy and negativity, Pinterest has taken a different approach, catering to users seeking a more uplifting online experience.
Ready emphasized the importance of creating a business model centered on positivity rather than simply chasing engagement at any cost. He noted that Gen Z users see Pinterest as a haven from the toxicity that pervades other social media platforms. This focus on positivity has resonated with users, with the platform recently surpassing 500 million monthly active users, 40% of whom belong to the Gen Z cohort.
One key aspect of Pinterest’s evolution has been its shift towards becoming more shopping-focused. Users are not just browsing; they are actively purchasing items they discover on the platform. Ready highlighted the role of artificial intelligence (AI) in enhancing user experience, pointing out that while some platforms use AI to maximize view time by showing triggering content, Pinterest’s AI is geared towards delivering positive outcomes, such as personalized recommendations for items users may want to buy.
What sets Pinterest apart from its competitors, according to Ready, is the high level of engagement among its users, particularly in younger age groups. Unlike other social media platforms that tend to peak in engagement early on, Pinterest has seen a continuous increase in user engagement, with newer cohorts showing nearly twice the engagement levels compared to previous years. This trend underscores the platform’s success in curating relevant content, leveraging AI for personalization, and fostering a positive and actionable user experience.
As a member of the Extreme Investor Network, you understand the importance of staying ahead of market trends and capitalizing on innovative strategies like Pinterest’s positivity-driven approach. By aligning your investment decisions with platforms that prioritize user well-being and engagement, you can enhance your portfolio’s growth potential and unlock new opportunities in the digital landscape.
Invest with purpose. Join the Extreme Investor Network today and explore a world of possibilities where positive values and profitable investments converge.