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Peacock, Comcast’s popular streaming service, is making headlines with a price increase set to take effect this summer. Subscribers can expect to see a $2 bump in their monthly fees as NBCUniversal, the parent company of Peacock, looks to capitalize on the upcoming Summer Olympics in Paris.
Starting July 18, new subscribers will be subject to the new pricing, while existing customers will see the changes on or after August 17. The ad-supported option will now cost $7.99 a month, while the ad-free version will be priced at $13.99 per month. Annual pricing for Peacock with ads will be $79.99, and the ad-free version will cost $139.99 per year.
This isn’t the first time Peacock has implemented a price hike. Last August, the ad-supported plan went up by $1 to $5.99, and the ad-free option increased by $2 to $11.99 per month. Despite these changes, Peacock continues to attract subscribers and now boasts a user base of 34 million.
One of the driving factors behind the price adjustment is the Summer Olympics, which will air on NBC’s TV networks and streaming platform. Executives at Comcast believe the event will bring in record advertising revenue, with more events being featured on NBC and on Peacock.
In addition to live sports content, Peacock has seen success with exclusive programming like the NFL Wild Card game and blockbuster films like “Oppenheimer.” The streaming service’s revenue rose by 54% in the first quarter of this year, thanks in part to increased advertising revenue.
As media companies continue to explore ways to make streaming profitable, Peacock remains a key player in the evolving landscape of digital entertainment. Stay tuned for more updates and insights on the latest trends in the business world, right here on Extreme Investor Network.
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