If you’re a frequent flyer with United Airlines, you may have noticed something new on your seat-back screen recently – personalized ads. United Airlines has launched a media platform called Kinective Media that serves travelers personalized advertisements on seat-back screens and in its app. This move is part of United’s efforts to leverage customer data and offer a unique advertising experience to its passengers.
Kinective Media is already working with companies like Norwegian Cruise Line, Macy’s, IHG Hotels & Resorts, TelevisaUnivision, and JPMorgan Chase to deliver targeted ads to travelers. By partnering with these brands, United is aiming to provide a more engaging and tailored advertising experience for its passengers.
This new platform is just one example of airlines finding innovative ways to generate revenue and make the most of their loyalty programs. Delta Air Lines, for instance, announced in early 2023 that it would start offering free Wi-Fi to customers who are registered members of its SkyMiles frequent flyer program.
According to Richard Nunn, CEO of United’s MileagePlus loyalty program, United’s platform gives brands the opportunity to connect with customers at every stage of the marketing funnel in a personalized and relevant way. The airline has already seen positive results from this initiative, although projected sales figures have not been disclosed.
Customers have the option to opt out of seeing targeted ads through a United web page, and the airline ensures that advertisers cannot access customers’ personally identifiable information. With the potential for 3.5 hours of attention per traveler, based on average flight time, advertisers have a unique opportunity to engage with a captive audience.
United Airlines is also in the process of upgrading its narrow-body cabins, including in-flight entertainment systems with new screens and features. However, supply chain issues have caused delays in some of the aircraft revamps. Despite these challenges, United is committed to providing a top-notch experience for its passengers both in the air and through innovative advertising opportunities.
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