When it comes to iconic sports figures, few are as legendary as Tiger Woods. From his incredible golf career to his recent ventures in business, Woods’ name carries weight in both the sports and business worlds. However, a recent trademark dispute has put Woods’ apparel company, Sun Day Red, in the spotlight for all the wrong reasons.
Tigeraire, a company specializing in cooling products for athletes, recently filed a notice of opposition against Sun Day Red’s Tiger logo, claiming that Woods’ company unlawfully appropriated Tigeraire’s design for its branding. In response, Sun Day Red filed a motion to dismiss the patent claim, accusing Tigeraire of trying to profit off their success as a larger brand.
The legal battle has now escalated to federal court, with both parties standing firm in their claims. Sun Day Red alleges that Tigeraire has made outrageous monetary demands and has attempted to show market overlap by featuring golfers at tournaments. Meanwhile, Tigeraire has yet to respond to requests for comment on the lawsuit.
Trademark attorney Josh Gerben views Sun Day Red’s lawsuit as an aggressive response to the trademark dispute. Bringing the case to federal court puts Tigeraire, a smaller company, at a financial disadvantage, as legal battles can be costly and favor the party with more resources.
Sun Day Red, which was launched after Woods ended his partnership with Nike, pays tribute to Woods’ iconic Sunday red attire and his 15 major wins with its logo. The brand’s launch in May signified a new chapter in Woods’ business ventures, but the trademark dispute with Tigeraire threatens to overshadow this milestone.
At Extreme Investor Network, we keep a close eye on business news involving prominent figures like Tiger Woods. Stay tuned to our website for updates on this trademark dispute and other developments in the world of sports and business. Subscribe to our newsletter to receive exclusive insights and analysis on the latest business news and trends.