Are you ready to learn the secrets behind Jerry Jones’ massive success with the Dallas Cowboys? Join us at Extreme Investor Network as we dive into the incredible journey of how Jones turned a struggling team into a multi-billion dollar franchise.
Back in 1989, Jerry Jones took a leap of faith by purchasing the Dallas Cowboys for $150 million when the team was losing $1 million a month. Fast forward 35 years, and the Cowboys are now worth a mind-blowing $11 billion, making them the most valuable team in the NFL.
So, how did Jones achieve this remarkable feat? It all started with bold moves on and off the field. Jones immediately shook things up by firing legendary coach Tom Landry and bringing in Jimmy Johnson. He also orchestrated a game-changing trade that led to the acquisition of star players like Emmitt Smith and Darren Woodson, paving the way for three Super Bowl wins in the early ’90s.
But Jones didn’t stop there. He pioneered innovative sponsorship deals, becoming the first NFL owner to secure his own stadium sponsorships. Brands like American Express, Pepsi, and Nike flocked to partner with the Cowboys, catapulting the team’s sponsorship revenue to new heights.
One of Jones’ most strategic moves was taking control of stadium sponsorship money. By securing exclusive deals for brands like AT&T and Molson Coors, Jones ensured a steady stream of revenue that vastly exceeded what other NFL teams were earning.
Today, the Cowboys’ AT&T Stadium in Arlington, Texas, is not just a football venue—it’s a multi-purpose event space that hosts everything from Monster Jam to pro boxing matches. And with Jones at the helm as both owner and general manager, the Cowboys continue to thrive as a perennial playoff contender, despite not having been to the Super Bowl in nearly three decades.
Join us at Extreme Investor Network to uncover more insights into Jerry Jones’ groundbreaking economic blueprint for the Cowboys. Discover how he transformed a struggling franchise into a powerhouse that outperforms even the S&P 500 in terms of value growth. Stay ahead of the game with exclusive access to insider knowledge and expert analysis on the intersection of business and sports.