Introducing the Newest Frontier in Football Fandom: The NFL’s “Por La Cultura” Campaign
The NFL is always looking for ways to reach new audiences and grow its fan base. One of the latest strategies to tap into the rapidly expanding Hispanic population in the U.S. is the “Por La Cultura” campaign. This initiative, now in its fourth year, aims to connect with Latino and Spanish-speaking viewers in a meaningful way.
The campaign has already seen success with high-profile figures like Puerto Rican rapper Daddy Yankee attending a Kansas City Chiefs game and trying on Super Bowl rings with running back Isiah Pacheco. This partnership is just one example of the NFL’s efforts to engage with Hispanic communities and build a strong, loyal fan base.
According to Marissa Solis, senior vice president of global brand and consumer marketing at the NFL, reaching Latino audiences is essential for the league’s growth. She notes that viewers 35 and younger, a majority of whom are Latino, are a key demographic for driving expansion and global growth.
Expanding broadcasts into Spanish language has also been a crucial part of the NFL’s strategy to attract more Hispanic fans. With over 75 broadcasts available in Spanish this season, the league is making it easier for Spanish-speaking viewers to follow their favorite teams and players.
The efforts to connect with Latino audiences are already showing results, with a significant increase in the number of Hispanic NFL fans over the past four years. The league’s commitment to diversity and inclusion is resonating with fans, and the NFL is on track to become a premier sports destination for Hispanic viewers.
In addition to the “Por La Cultura” campaign, the NFL is exploring new avenues to reach non-Spanish-speaking Latino audiences, hosting games in international locations like Brazil and expanding its online streaming options. By diversifying its offerings and making football more accessible to all fans, the NFL is paving the way for a brighter, more inclusive future for the sport.
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