Teen tobacco use decreases to lowest level in 25 years with fewer adolescents trying e-cigarettes

At Extreme Investor Network, we bring you the latest updates and insights on business news that matter most to investors. Today, we’re diving into the recent announcement from the Centers for Disease Control and Prevention and the U.S. Food and Drug Administration regarding the decline in tobacco product use among middle and high school students.

According to the National Youth Tobacco Survey, tobacco product use among students has reached a 25-year low, with 2.25 million students reporting any tobacco product use in the past 30 days, down from 2.8 million in 2023. The biggest drop was seen in electronic cigarette use, with a decrease from 2.13 million in 2023 to 1.63 million in 2024.

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One interesting trend noted in the survey is the rise in popularity of nicotine pouches among students. Zyn, the oral nicotine pouch brand owned by Philip Morris International, emerged as the most popular brand with a market share of 68.7%. This spike in demand for Zyn led Philip Morris to announce a $600 million investment in a new production facility in Colorado to meet the growing needs of consumers.

The decline in tobacco product use can be attributed to evidence-based strategies such as price increases, media campaigns, and smoke-free policies. However, it’s crucial to continue efforts in reducing all forms of tobacco use among youth to ensure a healthy, tobacco-free future for everyone.

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