NFL MVP Josh Allen Breaks the Mold: Ditches Nike for New Balance in a Game-Changing Endorsement Shift—A Bold Move with Big Implications for Sports Marketing and Investor Watchdogs
Josh Allen’s Bold Move: What His New Balance Deal Means for Investors and the Sportswear Market In a surprising yet strategic shift, NFL MVP Josh Allen has left Nike—the sportswear giant he’s been with since entering the league in 2018—to sign an endorsement deal with New Balance. This move is not just a win for…