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Inside GM’s Struggle to Reinvent Cadillac as America’s Premier Luxury Car Brand

May 5, 2025
Inside GM’s battle to revive Cadillac as the American luxury car brand

The Resurgence of Cadillac: Reviving an American Icon at General Motors Stepping into the Saarinen Lobby at General Motors’ global design headquarters in Warren, Michigan, feels like a journey back to the 1950s. This remarkable … Read more

Categories Business News Tags Americas, Brand, Cadillac, car, GMs, luxury, Premier, Reinvent, Struggle

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