Cracker Barrel Faces Consumer Pushback Over Bold Rebranding Move: What This Means for Brand Loyalty and Investor Confidence
Cracker Barrel’s Bold Rebrand: A Cautionary Tale for Investors and Brand Strategists Cracker Barrel Old Country Store recently unveiled a new logo and branding strategy that has stirred up a storm—not just among loyal customers, but also in the stock market. The traditional “Uncle Herschel” figure, a nostalgic emblem of Americana, has been removed from…