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Lego Brick Sets Reinvented: A Resilient Force in the Toy Industry

December 23, 2024
Lego brick sets take new shape, keep toy industry afloat

The Resilient Rise of Lego in a Fluctuating Toy Market: Insights from Extreme Investor Network As the toy industry braves its second consecutive year of declining sales, one brand continues to defy the odds: Lego. … Read more

Categories Business News Tags Brick, force, industry, Lego, Reinvented, Resilient, sets, Toy

25 years later, Star Wars remains the strongest Lego license in history

May 4, 2024
Star Wars was the first Lego license — 25 years later, it's stronger than ever

Experience the Force like never before with Lego Star Wars Are you a Star Wars fan? If so, then Jens Kronvold Frederiksen may have been the one to craft your childhood. As a design director … Read more

Categories Business News Tags History, Lego, License, remains, star, strongest, Wars, Years

Lego sees continued revenue growth in 2023, despite challenges from trade-downs and a slump in China

March 18, 2024
Lego 2023 revenue ticks higher, despite trade-downs and China slump

The Lego Company Continues to Build Success in Challenging Times In a year where the global toy industry saw sales slip by 7%, the iconic Lego company managed to grow its sales by 2%, according … Read more

Categories Business News Tags Challenges, China, continued, growth, Lego, revenue, sees, slump, tradedowns

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