Revving Up Sales: The 2025 Ram Heavy Duty Trucks Are Here
In a bold move to reclaim its position in the highly competitive pickup truck market, Stellantis has officially unveiled the redesigned 2025 Ram heavy-duty trucks. With a focus on modern aesthetics, robust engineering, and advanced features, the Ram 2500 and 3500 models are gearing up to draw in consumers, especially after facing significant sales declines over the last three years.
Enhanced Performance and Features
At the heart of the 2025 Ram Heavy Duty lineup is a brand new 6.7-liter Cummins turbo diesel engine, designed to deliver impressive power with 430 horsepower and a staggering 1,075 foot-pounds of torque. This is a game changer for consumers who rely on their trucks for demanding hauling and towing tasks. For those who prefer gas engines, the 6.4-liter Hemi V-8 is also available, producing 405 horsepower and 429 foot-pounds of torque.
Beyond performance, both the Ram 2500 and 3500 have benefited from extensive upgrades to their interiors and exteriors. These enhancements not only elevate the luxurious feel of the truck but also provide drivers with the latest technological advancements, making for a driving experience that combines comfort and utility.
Pricing and Availability
The 2025 Ram Heavy Duty trucks will soon hit dealerships across the U.S., with a starting price of approximately $47,560—about $2,300 more than the current models. As they make their debut in the first quarter of this year, they are expected to reignite interest from consumers who may have looked elsewhere amid declining sales figures.
The Road Ahead
Ram has faced considerable challenges lately, with the brand reporting a troubling 19% decline in sales year-over-year for 2024, including a 16% drop in Ram pickup sales. In contrast, competitors like Ford and GM have managed to maintain steady sales figures in their respective truck segments. Ram’s CEO, Tim Kuniskis, has acknowledged these hurdles, attributing the downturn to delays in the rollout of the Ram 1500, which was supposed to pave the way for the heavier models.
"We’ve been getting our ass kicked," Kuniskis admitted, emphasizing that the brand’s sales strategy hinges on the successful introduction of these new models.
The Attractive Lineup of Trim Levels
For 2025, the Ram Heavy Duty series includes a total of seven trims: Tradesman, Big Horn/Lone Star, Laramie, Rebel, Power Wagon, Limited Longhorn, and the Limited model. This diverse lineup ensures that buyers can find a model that suits their specific needs, whether they require a no-frills work truck or a fully-loaded luxury pickup.
Built to Last
Proudly manufactured in Saltillo, Mexico, the Ram Heavy Duty trucks are designed not just for performance but also for durability. They cater to a wide range of customers—from everyday users to professionals who depend on their trucks for heavy-duty work.
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