Are you tired of having to subscribe to expensive satellite TV packages just to watch your favorite NFL games at your local bar or restaurant? Well, there’s good news on the horizon for business establishments looking to stream live sports without breaking the bank.
In a groundbreaking move, EverPass Media, the joint venture between the NFL and RedBird Capital Partners, has acquired UPshow, a platform that will allow bars, restaurants, casinos, and other businesses to stream the NFL’s “Sunday Ticket” games. This means that establishments will no longer be limited to DirecTV subscriptions to access these games.
The new distribution option will be available in time for the upcoming NFL season, giving businesses more flexibility and options when it comes to offering live sports to their customers. This move comes at a time when the landscape of live sports broadcasting is rapidly shifting towards streaming services.
In addition to the acquisition of UPshow, EverPass has welcomed a new investor, TKO, a newly merged company that combines the Ultimate Fighting Championship and World Wrestling Entertainment. With TKO’s backing, EverPass is poised to expand its offerings beyond “Sunday Ticket” and delve into distributing other content, potentially including WWE and UFC matches.
But the benefits of this acquisition go beyond just expanding content offerings. EverPass now has the opportunity to explore global distribution, tapping into international markets where sports leagues like the NFL, NBA, and MLB are gaining popularity. This move aligns with the growing trend of sports leagues expanding their reach beyond borders and into new territories.
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