How Retail Giants Are Quietly Winning: The Surging Shift to Store Brands and What It Means for Investors
In the evolving landscape of consumer retail, a quiet revolution is reshaping how shoppers choose products—and it’s not just about price anymore. Private-label products, once the bargain-basement alternative to name brands, have surged in popularity to a record $271 billion in U.S. sales last year, according to the Private Label Manufacturers Association. But what’s driving…