As we look ahead to the upcoming holiday season, Netflix is making a bold move into the world of live sports. The streaming giant has announced that it will be streaming Christmas Day NFL games for the next three years, marking its first foray into live sports broadcasting.
This announcement comes after Netflix has already found success with sports-related programming, such as the popular “Formula 1: Drive to Survive” documentary and the “Quarterback” series following NFL players. While the company has dabbled in live programming with deals to stream WWE’s “Raw” and a boxing match featuring Mike Tyson and Jake Paul, this move into live sports marks a significant step forward for Netflix.
In the past, Netflix has been hesitant to invest in big sports rights, with Co-Chief Executive Officer Ted Sarandos stating, “We’ve not seen a profit path to renting big sports.” However, it seems that the company has found a strategy that works for them, as they now prepare to stream games from the most watched U.S. sports league.
This move comes at a time when Netflix is looking to boost profits through various means, such as raising subscription prices, encouraging users to upgrade to an ad-tier membership, and cracking down on password sharing. With the three Christmas Day NFL games averaging nearly 29 million viewers last year, this decision to stream NFL games could be a lucrative one for Netflix.
Stay tuned for more updates on this exciting development as it unfolds. Make sure to check back for the latest news and information on Netflix’s venture into live sports streaming.