At Extreme Investor Network, we pride ourselves on bringing you the latest and most valuable business news that can help shape your investment decisions. Today, we’re diving into the recent news that McDonald’s will extend its $5 value meal into December in most U.S. markets in an effort to win back lower-income consumers.
This move comes as the restaurant sector has been focusing on value this summer, with companies like Burger King and even Starbucks offering discounted offerings to attract consumers amid persistent inflation. McDonald’s, in particular, saw declining second-quarter same-store sales in July, prompting executives to push for an extension of the $5 value meal deal.
The $5 value meal includes a McDouble or McChicken sandwich, small fries, four-piece chicken nuggets, and a small soft drink – all for just $5. Franchisees have been voting on extending the deal, with roughly 80% of local markets opting to continue offering it through December. Additionally, owners will be rolling out local promotions in the coming weeks and months to complement the value bundle.
McDonald’s U.S. President Joe Erlinger emphasized the company’s commitment to keeping prices affordable, stating, “Together with our franchisees, we’re committed to keeping our prices as affordable as possible, which is why we’re doubling down with even more ways to save.”
The $5 meal trial was well-received among low-income consumers, indicating a positive shift in sentiment around the company’s value offerings. As we continue to monitor McDonald’s and other key players in the industry, stay tuned to Extreme Investor Network for in-depth analysis and insights that can help you make informed investment decisions.