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Gresini Racing Launches Fan-Powered Sponsorship Program
Gresini Racing, a leading MotoGP team, has teamed up with Animoca Brands’ subsidiaries SPORTPASS and MotoGP Guru to introduce an innovative fan-powered sponsorship program. This initiative sets a new milestone in motorsport history by allowing fans to directly sponsor a team, offering them a unique opportunity to engage with the sport on a deeper level.
Exclusive Fan Benefits and Sponsorship Details
The program, launched on June 1, 2024, offers fans the chance to purchase exclusive personal sponsorship packages starting at just €125. These packages come with a range of benefits previously reserved for large corporate sponsors, including VIP Paddock Experiences, having their names featured on bikes and team websites, invitations to exclusive events, and more. Fan sponsors will also have the opportunity to join Zoom calls with team members, receive custom merchandise, and even have a chance to win a Ducati Panigale V4S.
Furthermore, fan sponsors will receive digital passes, collectibles, and exclusive access to sponsor-only content. To sign up for these exciting benefits, visit the registration portal at fanpower.gresiniracing.com/registration.
The Rise of Gresini Racing
Gresini Racing has garnered international attention with the signing of eight-time world champion Marc Marquez to compete in the 2024 MotoGP World Championship. Marquez, along with his brother Alex, is racing on the Ducati Desmosedici GP23, and their early season successes have only heightened interest in the team and this fan-powered initiative.
Insights from Key Figures
Carlo Merlini, Gresini Racing’s Commercial & Marketing Director, shared his excitement about the program, emphasizing the team’s commitment to engaging with fans in new and innovative ways. SPORTPASS CEO Jordan Fogerty highlighted the program’s uniqueness and the potential to revolutionize fan engagement in sports.
Partnerships with SPORTPASS and MotoGP Guru
SportPASS and MotoGP Guru, subsidiaries of Animoca Brands, played a crucial role in bringing this sponsorship experience to life. These companies are part of the Motorverse ecosystem, which focuses on digital vehicle ownership and collaboration with top motorsport IPs.
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