Expectations of Wall Street for Apple’s iPhone event

Are you ready to invest in Apple? Analysts are optimistic about the tech giant’s future, but don’t expect upcoming product launches to dramatically impact its stock price. Wall Street firms have shared their perspectives on Apple ahead of the “It’s Glowtime” event, where the iPhone 16 is expected to be unveiled along with the new “Apple Intelligence” software focusing on artificial intelligence capabilities.

Despite the excitement surrounding the event, analysts like David Vogt from UBS and Matt Farrell from Piper Sandler are maintaining their neutral ratings on Apple stock. Vogt believes that while Apple’s AI initiatives may generate interest, it won’t be enough to significantly boost demand. He also points out the challenges Apple may face in key markets like China and the EU, which could limit the impact of Apple Intelligence.

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Farrell, on the other hand, is waiting for further updates on AI from the company and is closely watching iPhone 16 pricing and consumer spending trends. Despite the mixed sentiments, Goldman Sachs remains optimistic about Apple’s long-term prospects, reiterating a buy rating and $276 price target with nearly 24% upside potential.

While Apple shares have already seen a 15% increase this year, they have dipped slightly in September. Historically, September has been a challenging month for Apple stock, with average losses of 3.5% following the excitement of fall product launches. However, analysts like Michael Ng from Goldman Sachs believe that new innovations in the iPhone 16 and AI features should drive upgrades and installed base growth in the coming years.

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