Introducing the Newest Member of the Gatorade Team: Duke Basketball Star Cooper Flagg
Here at Extreme Investor Network, we are excited to bring you the latest news from the world of business and sports. In a recent announcement, Gatorade, owned by PepsiCo, revealed that they have added Duke men’s basketball player Cooper Flagg to their roster of athletes under name, image, and likeness (NIL) deals.
Cooper Flagg, a first-year player for the Duke Blue Devils, is not only making waves on the basketball court but also in the world of endorsements. With projections placing him as the potential first overall draft pick in the 2025 NBA Draft, Flagg has already secured NIL deals with brands like New Balance and New Era.
In a statement, Flagg expressed his excitement about the partnership with Gatorade, saying, “From being named the Gatorade Best Male Player of the Year to now officially joining the team, it’s been surreal to have my name mentioned with some of the biggest names in basketball. The Gatorade roster is iconic, and I’m excited to work with them as I take this next step.”
This deal with Gatorade signifies the shifting landscape of college sports since the approval of NIL deals in 2021. Athletes like Flagg now have the opportunity to capitalize on endorsement deals in ways that were previously unavailable to them.
Jeff Kearney, the global head of sports marketing at Gatorade, expressed his confidence in Flagg’s potential, stating, “Cooper is an incredible talent who quickly emerged as one of the best young athletes in the nation, and we know he has a bright future ahead of him.”
What makes Flagg’s partnership with Gatorade unique is the fact that he is the first men’s college basketball athlete to join the Gatorade team. He now stands alongside other collegiate stars like Paige Bueckers and JuJu Watkins in women’s basketball and Shedeur Sanders in collegiate football.
At Extreme Investor Network, we are thrilled to provide you with exclusive insights into the intersection of business and sports. Stay tuned for more updates on the exciting world of NIL deals and athlete endorsements.