Welcome to Extreme Investor Network, where we bring you the latest updates in the business world with a unique twist! Today, we have some exciting news from Bentley Motors, the British maker of ultra-luxury performance cars.
Bentley Motors has announced that it will be delaying its plans to exclusively offer all-electric vehicles, with a new target of 2035. The company will continue to focus on plug-in hybrid electric vehicles until then. This decision comes as a response to changing market conditions and customer demand.
According to Bentley Chairman and CEO Frank-Steffen Walliser, there is currently limited demand for EVs from their existing customer base. However, the company recognizes the importance of meeting legislation requirements and preparing for a new generation of customers who may prefer electric vehicles.
In an online media event, Walliser emphasized the role of legislation and competition in driving electrification. He mentioned that while the demand for EVs is not high at the moment, Bentley needs to adapt to the changing landscape of the automotive industry.
Bentley’s initial plan to offer all-electric vehicles by the end of this decade has been postponed, with the company now aiming to introduce a new EV or plug-in hybrid electric vehicle every year until 2035. The first EV, a “Luxury Urban SUV,” is set to debut in 2026, marking a new era for Bentley.
In addition to the electric transition, Bentley is also undergoing a strategic shift, changing the name of its business strategy from Beyond100 to “Beyond100+.” This update reflects the company’s commitment to innovation and sustainability in the luxury automotive market.
While Bentley is known for its lavish and powerful vehicles with 12- and 8-cylinder engines, the company is shifting its focus to PHEVs with 8- and 6-cylinder engines. This move aligns with the industry’s trend towards electrification and sustainable practices.
At Extreme Investor Network, we are excited to see how Bentley’s electric journey unfolds and look forward to bringing you more updates on this evolving story. Stay tuned for more exclusive content and in-depth analysis of the latest business news!