Blog title: Revolutionizing Ad Campaigns with AI: How Tool and ElevenLabs Partnered to Recreate Anthony Joshua’s Voice for Under Armour
Are you ready to dive into the world of cutting-edge technology and creative innovation? Look no further than Tool’s recent collaboration with ElevenLabs to recreate the voice of heavyweight champion Anthony Joshua for an Under Armour campaign. This groundbreaking partnership is reshaping the landscape of advertising and demonstrating the power of AI in creative projects.
Tool, a leader in cultural strategy and production processes, faced a unique challenge when tasked with creating a campaign for Under Armour featuring Anthony Joshua. With Joshua’s busy training schedule preventing him from participating in the shoot, Tool turned to a mixed-media approach, combining existing footage with custom computer-generated and AI visuals, motion, and sound to bring the project to life.
Central to the success of the campaign was ElevenLabs’ AI technology, specifically their Text-to-Speech model used to generate a synthetic clone of Joshua’s voice based on interview samples. The result was a lifelike voiceover that not only amazed everyone involved but also significantly streamlined the project timeline and reduced costs. What would typically take 5-6 weeks was completed in just four weeks, thanks to the efficiency of ElevenLabs’ generative AI audio.
Tool emphasizes that AI is not a replacement for creative work but a powerful tool that enhances the creative process. President Dustin Cailiff shared his excitement for the potential of generative AI, stating, “AI is allowing us to work with our clients to provide both creative and business value.” This collaboration with ElevenLabs demonstrates the growing role of AI in creative industries, offering unparalleled efficiency and high-quality results.
As we witness the evolution of AI in advertising and creative projects, it’s clear that partnerships like the one between Tool and ElevenLabs are pushing boundaries and setting new standards for innovation. To experience the final commercial featuring ElevenLabs’ voice narration, head over to the ElevenLabs Blog and witness the future of advertising technology in action.
At Extreme Investor Network, we are dedicated to bringing you the latest insights and trends in the world of cryptocurrency, blockchain, and emerging technologies. Stay tuned for more exclusive content that will keep you ahead of the curve and informed about the most exciting developments in the industry.