Family Offices Favor U.S. Stocks for 2025, According to UBS

American Family Offices Double Down on U.S. Investments: What This Means for Investors

In an era marked by uncertainty and economic fluctuations, American family offices are making a bold statement: they’re staying the course in U.S. investments. Recent findings from the UBS Global Family Office Report reveal that a staggering 86% of their portfolios are now invested in North America, a significant jump from 74% back in 2020. This sentiment comes at a time when fears of a "sell America" trend loom large, especially after recent developments send ripples through global markets.

Why U.S. Family Offices Are Choosing to Stay Put

As highlighted by John Mathews, head of UBS’s private wealth unit in the Americas, the inclination of U.S. family offices to invest domestically hinges on a few critical factors. In times of uncertainty, familiarity breeds comfort. These investors are not just risk-averse; they are strategic. They choose to invest in sectors they understand and have strong ties to, reflecting a desire for stability amidst market volatility.

Interestingly, the participating families in the UBS survey reported an average net worth of $2.7 billion, with their family offices managing about $1.1 billion each. This impressive financial backdrop reinforces their ability and confidence to invest heavily in the U.S. market.

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The International Perspective

It’s not just U.S. family offices that are leaning towards North American assets. While European firms tread carefully, a notable 64% of Latin American family offices have concentrated their investments in the U.S. And there’s good reason for this allegiance—aside from the allure of a stable market, the report outlines that only 12% of respondents plan to decrease their North American investments over the next five years. In fact, 32% are looking to increase their allocations in this region.

Themes Driving Investment Decisions

The UBS survey points out key themes guiding these family offices’ investments. Notably, there’s a growing focus on artificial intelligence, energy generation, and healthcare advancements. With the U.S. possessing some of the world’s leading companies in these sectors, it’s no surprise that family offices are prioritizing equities in their portfolios.

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The trends illustrate that while family offices are venturing into public markets, their approach towards private equity is more cautious. After reaching a peak allocation of 22% in 2023, there is a planned cut of 3% this year, bringing that figure down to 18%. This cautious recalibration is not merely an aversion to risk; it’s a calculated response to market conditions.

Real Estate: A Growing Opportunity

American family offices are also eyeing real estate—a pivot that reflects their strategic adaptability. With plans to boost their real estate allocation by 8% to reach 18%, family offices see potential in the property sector, especially if market conditions generate further declines in property values. It’s a dual sentiment among family offices: those with a history in real estate may utilize this downturn to scale back, while others see this as a golden opportunity to diversify.

The Path Ahead: A Mixed Outlook

Looking into the future, the outlook among family offices is varied. While 29% intend to increase their allocations over the next five years, 19% foresee a decrease. This discrepancy often hinges on the unique traits of individual families—how they built their fortunes shapes their investment strategy. Mathews suggests that for some family offices, the current climate is ripe for buying home debt, while others view it as an opportunity to sell.

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In conclusion, the investment behavior of U.S. family offices provides a valuable lens into market trends and economic confidence. As they continue to shift their strategies in response to global developments, one thing remains clear: their commitment to the U.S. market is unabated, making it a key area to watch for astute investors.

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