Title: Empowering Change: Emma Grede’s Vision for Inclusivity in Fashion and Beyond
At Extreme Investor Network, we believe in the transformative power of innovation and the incredible potential inherent in diverse ideas and voices. One of the most compelling stories of innovation and empowerment is that of Emma Grede, a groundbreaking entrepreneur who has made it her mission to uplift Black-owned businesses and advocate for size inclusivity in the fashion industry.
Championing Diversity with The Fifteen Percent Pledge
Emma Grede is not just a serial entrepreneur but also the Chairwoman of The Fifteen Percent Pledge, a pivotal initiative urging major retailers and corporations to allocate 15% of their purchasing power to Black-owned brands. This powerful movement not only aims to create economic equity but also addresses the systemic barriers that have historically impacted Black entrepreneurs.
In 2024, Grede’s leadership in this initiative has resonated throughout the retail sector, compelling industry giants to reevaluate their sourcing and support Black-owned small businesses. The impact of her work is not just felt within the fashion sphere, but also across broader economic conversations about inclusivity and representation.
From High School Dropout to Fashion Mogul
Grede’s journey is truly inspirational. Dropping out of high school at 16, she bravely pursued her dreams within the fashion industry. Her work began as early as age 12, delivering papers and immersing herself in the vibrant worlds of magazines and PR. A fortuitous opportunity at a fashion production company ignited her career, leading to partnerships with designers and artists.
Notably, her collaboration with Khloé Kardashian led to the launch of Good American in 2016. This brand made waves on its first day by generating $1 million in sales—setting a record for a burgeoning fashion line. What’s remarkable is Good American’s steadfast commitment to body positivity, believing wholeheartedly that "fashion should be made to fit women, not the other way around." This ethos is deeply aligned with the changing marketplace, where consumers are increasingly demanding size inclusivity.
A Multi-Faceted Entrepreneurial Journey
Grede’s portfolio is as diverse as it is impressive. Among her many accomplishments, she is the founding partner and chief product officer of Skims, a brand that has disrupted the shapewear market and stands as a testament to modern-day inclusivity. Additionally, she has invested in Kylie Jenner’s fashion line and taken a stake in the luxury cashmere brand The Elder Statesman.
Her entrepreneurial mindset is complemented by her experience; she founded ITB Worldwide, an influencer marketing agency, and initiated the cleaning products line Safely alongside Chrissy Teigen and Kris Jenner. Grede also made history as "Shark Tank’s" first Black woman investor, showcasing her commitment to challenging norms and paving the way for others.
Embracing Fear as a Catalyst for Growth
Grede’s personal philosophy centers around the need to embrace fear as a driver for growth. In a recent podcast with Jay Shetty, she emphasized that the thrill of risk is what keeps her moving forward: "If I am not a little bit scared about what I’m doing, then I’m not growing." This mindset is crucial not just for entrepreneurs, but for all of us striving to push boundaries and realize our potential.
The Impact of Changemakers
At Extreme Investor Network, we recognize the importance of empowering changemakers like Emma Grede. They inspire us to think innovatively and challenge the status quo. Grede’s commitment to social equity and her entrepreneurial spirit highlight the necessity of diverse perspectives in all industries.
For those looking to explore the dynamic intersection of innovation and inclusivity, Emma Grede’s story offers invaluable insights. Her journey is a vivid reminder that embracing authenticity and championing diversity not only leads to personal success but also has the power to change industries and communities for the better.
Want to learn more about inspiring entrepreneurs and innovative business practices? Stay tuned for our next feature, highlighting trailblazers who are making their mark and reshaping our world.