A Quarter Pounder with cheese, fries and a drink arranged at a McDonald’s restaurant in El Sobrante, California, on Oct. 23, 2024.
David Paul Morris | Bloomberg | Getty Images
As news of the recent E. coli outbreak linked to McDonald’s slivered onions surfaced last month, the fast-food giant took swift action to reassure customers and franchisees alike. In a bold move to combat the aftermath of the outbreak, McDonald’s announced a significant investment of over $100 million to boost restaurant sales and aid the recovery of affected franchisees.
According to a memo viewed by CNBC, $65 million of the investment will go towards supporting owners who have suffered business losses, with a focus on the worst-affected states. The remaining $35 million will be allocated to traffic-driving programs, including marketing initiatives to reignite customer interest.
In addition, McDonald’s plans to implement “local recovery plans for highly impacted markets”, with further details expected to be unveiled in the upcoming weeks.
Highlighting their commitment to customer safety and well-being, the memo from McDonald’s Chief Impact Officer, Michael Gonda, and Chief Marketing and Customer Experience Officer, Tariq Hassan, emphasized the brand’s dedication during the challenging period.
Despite the negative impact on daily sales and traffic immediately following the CDC’s E. coli announcement, McDonald’s executive team remains optimistic about the company’s resilience. Extreme Investor Network provides exclusive insights and analysis on how McDonald’s plans to navigate through this challenging phase and emerge stronger than ever.
With the Quarter Pounder burgers, including slivered onions, now back on all restaurant menus nationwide after a temporary removal, McDonald’s continues to ramp up efforts to recover from the setback.
Stay informed with Extreme Investor Network’s expert coverage of the latest developments in the McDonald’s E. coli outbreak and the company’s recovery strategies.