Breaking News: Diamond Sports Strikes Deal with Amazon Prime Video for Regional Sports Networks
In a groundbreaking move, Diamond Sports has partnered with Amazon’s Prime Video to bring its 16 regional sports networks to the popular streaming platform. This deal will give Prime customers living within each team’s designated geographic area access to Diamond’s networks as an add-on subscription. Stay tuned for more details on pricing and availability as they are announced in the near future.
What sets this agreement apart is that it is not exclusive, allowing Diamond to explore additional streaming rights deals with other partners. In fact, the company’s existing FanDuel Sports Network streaming options will still be available to viewers. This development comes as Diamond Sports looks to emerge from bankruptcy protection with a revitalized business model.
Adding to the excitement, Diamond recently secured a naming rights deal with Flutter-owned FanDuel, rebranding its networks as FanDuel Sports Network. The new name has already debuted during the NHL season and will be fully implemented by the start of the 2024-25 NBA season.
In a move to cater to a wider audience, Diamond will also be offering games on an a la carte basis for $6.99 per game starting on December 5. This option will not require a subscription and will be available on both Prime Video and the FanDuel Sports Network app. Plus, the court will be reviewing Diamond’s reorganization plan this Thursday, although it has faced scrutiny from MLB and the Atlanta Braves regarding the company’s long-term viability.
Looking ahead, Diamond has secured TV and streaming rights deals with the NBA and NHL, and is currently in negotiations with MLB teams individually. Other regional sports networks, such as the YES Network, have also ventured into the streaming space, with Amazon’s Prime Video already airing select Yankees games each season.
Despite the evolving landscape of sports broadcasting, Diamond and other networks are taking a cautious approach to pricing their streaming options to avoid disrupting the traditional cable TV model. This strategic decision is crucial for maintaining the valuable relationships with teams and distributors that have supported the billions of dollars in fees paid to air professional sports games.
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