Are you curious about how a company like Clorox recovered from a cyberattack that disrupted production and hurt its business? In a recent interview with CNBC’s Jim Cramer, Clorox CEO Linda Rendle shared insights into the company’s recovery strategy and future plans.
Despite facing significant challenges, Clorox managed to bounce back by investing in its brands through advertising, sales promotion, and innovation. Rendle highlighted the company’s strong operational momentum and the successful restoration of distribution and supply, leading to the recoup of market share losses.
Clorox, known for its popular consumer brands like bleach products and Glad trash bags, also posted a solid earnings report and raised guidance for the future. Rendle acknowledged the impact of the cyberattack on the company’s cat litter brand, Fresh Step, but expressed optimism about its recovery and growth potential in the category.
Furthermore, Rendle expressed gratitude towards retailers who supported Clorox during the challenging time, emphasizing the importance of strong partnerships in overcoming adversity. Looking ahead, she hinted at potential acquisitions to drive growth and capitalize on emerging trends in the market.
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