Sports Icons Unite Against Antisemitism: Robert Kraft’s Foundation Launches Campaign
In a powerful effort to combat antisemitism, some of the biggest names in sports have come together to launch a new campaign. New England Patriots owner, Robert Kraft, and his foundation recently unveiled an inspiring ad titled “Time Out Against Hate,” in partnership with Major League Baseball, Major League Soccer, the NBA, the WNBA, the NFL, the NWSL, and NASCAR.
This groundbreaking campaign comes on the heels of a troubling report by the Anti-Defamation League, which revealed over 10,000 antisemitic incidents in the U.S. in the year following the Hamas terrorist attack in Israel. The Foundation to Combat Antisemitism, established by Kraft, highlights that 10% of U.S. adult males exhibit blatant prejudice against Jewish people and are often vocal about it.
The star-studded ad features iconic sports figures such as Billie Jean King, Shaquille O’Neal, Jim Harbaugh, Doc Rivers, Joe Torre, Ryan Blaney, and Candace Parker. It is set to debut on Amazon’s Thursday Night Football program, showcasing the San Francisco 49ers and Seattle Seahawks. Additionally, the campaign will be displayed on various digital platforms and billboards nationwide.
Robert Kraft, a staunch advocate against antisemitism, established the Foundation to Combat Antisemitism in 2019 to address the growing trend of hate towards Jews in the U.S. In a statement, Kraft emphasized the importance of unity in combating hate, stating, “By uniting under a common cause, we amplify our message and demonstrate that the power of sports extends beyond stadiums, arenas, and fields, and into our communities.”
Notably, Kraft has taken significant actions to support the Jewish community, including ceasing financial support to Columbia University in response to anti-Israel protests and donating $1 million to Yeshiva University to assist Jewish students seeking to transfer.
At Extreme Investor Network, we stand with Robert Kraft and his foundation in their mission to combat antisemitism through the power of sports. Join us in creating a world where hate is met with empathy, understanding, and respect. Stay tuned for more exclusive insights and updates on impactful initiatives like this across various industries.