Welcome to Extreme Investor Network, where we bring you the latest and most valuable insights in the world of business news. Today, we’re diving into the exciting partnership between Major League Soccer (MLS) and German digital media platform OneFootball.
MLS has joined forces with OneFootball to provide a global audience with highlights, stats, and other engaging content. This collaboration will give OneFootball access to hundreds of MLS matches each season, enhancing the viewing experience for soccer fans around the world.
But that’s not all – MLS will also be taking a stake in OneFootball, becoming a shareholder alongside other financial investors and European soccer clubs like Real Madrid, FC Barcelona, and Manchester City. This strategic move underscores MLS’ commitment to expanding its audience and capitalizing on its recent surge in popularity, fueled in part by the presence of superstar Lionel Messi in the American league.
Seth Bacon, executive vice president of media at MLS, shared his excitement about the partnership with OneFootball, highlighting the platform’s innovative approach to covering soccer and reaching fans. Since Messi’s arrival at Inter Miami, MLS has seen a significant increase in attendance, audience engagement, and sponsorship revenue, further solidifying its position as a powerhouse in the sports industry.
OneFootball, available as a mobile app, TV streaming app, and website, will offer MLS content internationally and through a co-branded partnership with Yahoo Sports in the U.S. This collaboration will provide fans with even more access to their favorite teams and players, enhancing their overall soccer-watching experience.
In addition to the OneFootball partnership, MLS made headlines with its exclusive global media rights deal with tech giant Apple. Through the MLS Season Pass on Apple TV, fans can access all MLS games as part of a separate subscription alongside Apple TV+’s streaming service. This groundbreaking deal sets MLS apart from other professional sports leagues in the U.S., showcasing its commitment to innovation and reaching a broader audience.
As MLS continues to explore new avenues for growth and engagement, partnerships like the ones with OneFootball and Apple are instrumental in expanding its reach and driving subscriptions for its digital platforms. With exciting developments on the horizon, including the upcoming FIFA World Cup in 2026, the future looks bright for MLS and its global fan base.
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