Welcome to Extreme Investor Network, where we provide you with the latest insights and trends in the world of investing. Today, we’re diving into the explosive rise of pickleball and its impact on Life Time Group Holdings.
According to Bank of America analyst Alexander Perry, Life Time Group Holdings is set to benefit significantly from the surge in popularity of pickleball. This upscale fitness and lifestyle company has seen a 56% increase in its stock price this year, with investor optimism at an all-time high after strong second-quarter results and raised financial guidance.
Pickleball, a sport that saw a boom during the Covid lockdown, has continued to attract players at all levels. Life Time, as the largest provider of pickleball in the U.S., is strategically positioned to take advantage of this trend. The company has increased its number of pickleball courts by 43% and its pickleball sessions by 71% since the first quarter of 2023. With plans to expand to 1,000 courts by the end of 2025, Life Time is investing heavily in the sport.
CEO and founder Bahram Akradi revealed that Life Time has already invested up to $100 million in pickleball, with the sport bringing in up to 7% of the company’s membership dues. In addition, Life Time has developed a specialized ball for pickleball and hosts professional tournaments at its clubs for Major League Pickleball and the Professional Pickleball Association.
As investor interest in Life Time continues to grow, now may be the perfect time to consider adding this company to your portfolio. Stay tuned to Extreme Investor Network for more exclusive insights on emerging investment opportunities like pickleball and much more. Join us on the journey to extreme financial success.