Investing in Apple: What to Expect from the September Product Launch
September is historically a turbulent month for Apple investors, and this year may not be any different. As the tech giant gears up to unveil its latest iPhones and Apple Watch models on September 9, anticipation is high. But should investors brace for a potential drop in share price following the announcement?
According to a FactSet analysis, Apple shares tend to experience a pullback in September, with an average loss of 3.5% over the past 10 years. This decline comes after gains of 6.5% in July and 4.8% in August, indicating a pattern of pre-launch excitement followed by post-announcement disappointment.
Despite this historical trend, Morgan Stanley analysts believe that this year’s product launch could defy expectations. With rumors swirling about the integration of Apple Intelligence into the iPhone 16 model, there is buzz around the potential for artificial intelligence-related advancements to drive demand for the company’s products.
Analyst Erik Woodring notes that Apple shares have historically outperformed during product replacement cycles, and he predicts a contraction in iPhone replacement cycles through fiscal 2026. This outlook has led him to maintain an overweight rating on the stock with a price target of $273, suggesting a 19.2% potential upside from the current price.
On the other hand, UBS analyst David Vogt has a more neutral stance on Apple shares, with a price target of $190 indicating a potential 17% decrease over the next year. Vogt points to the volatility of consumer purchases, especially in August when iPhone sales typically dip, as a source of concern leading up to the September launch.
As investors weigh the competing perspectives of analysts, one thing is clear: the upcoming product announcement is sure to have a significant impact on Apple’s stock performance. Will this year’s launch break with tradition and propel Apple shares to new heights, or will investors face yet another September slump? Stay tuned to Extreme Investor Network for the latest updates on Apple investing and more.