Introducing the New Chevrolet BrightDrop Vans by General Motors
General Motors is making a strategic move by folding its all-electric BrightDrop commercial vans into the Chevrolet brand. This decision aims to boost sales, accessibility, and recognition of these electric vehicles in the market.
The transition to the Chevrolet brand will not only expand the selling and service points but will also leverage Chevrolet’s extensive network of over 500 commercial-focused dealers in North America. According to Sandor Piszar, vice president of GM Envolve fleet business in North America, the strength of the Chevrolet brand will drive volume and make it easier for customers to switch to electric vehicles.
To become certified to sell BrightDrop products, dealers need to meet specific requirements such as having vehicle lifts, service bays, and employee training. While GM has not disclosed the average cost for a dealer to become certified, it is clear that expenses will vary based on the dealership.
BrightDrop currently offers two models, the Zevo 400 and Zevo 600, which are popular for package delivery services. Starting later this year, these vans will be rebranded as Chevrolet BrightDrop 400 and 600 vans, aligning them with Chevy’s top-selling fleet brand.
This move follows GM’s launch of BrightDrop as a fully owned subsidiary in 2021, later integrating it into the company’s fleet business. While GM had high expectations for BrightDrop to become a lucrative growth business, sales and revenue have not met initial projections.
Despite the ambitious goal of generating $1 billion in revenue by 2023, BrightDrop fell short of expectations. In 2023, GM only sold about 500 BrightDrop vans, with sales picking up slightly in the first half of 2024, reaching 746 units. These vans are manufactured at GM’s CAMI Assembly plant in Ingersoll, Ontario.
The integration of BrightDrop into the Chevrolet brand is seen as a strategic move by GM to revitalize sales and strengthen its position in the electric commercial vehicle market. Stay tuned for more updates on this exciting development as we track the progress of the new Chevrolet BrightDrop vans by General Motors.
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