Welcome to Extreme Investor Network, where we bring you the latest updates and insights on business news. Today, we’re diving into the recent announcement from Disney about price increases on its popular streaming platforms.
Disney has announced that starting mid-October, most plans for Disney+, Hulu, and ESPN+ will see a price hike of $1 to $2 per month. The most expensive plans for Hulu, including live TV, will increase by $6 per month. This move comes as Disney looks to drive more customers towards its bundled offerings, where subscribers can access multiple services for a better value.
In addition to the standalone price increases, Disney is also offering bundles with partners like Warner Bros. Discovery. The bundle including Disney+, Hulu, and Max is available for $16.99 with ads and $29.99 commercial-free, providing a 38% savings compared to purchasing the services separately. Disney is also adding new content options, such as ABC News Live and curated playlists, to further entice subscribers.
“Playlists are the latest example of how we’re providing the best value and experience for our subscribers every time they open Disney+,” said Alisa Bowen, president of the streaming platform.
This news comes ahead of Disney’s fiscal third-quarter earnings report, scheduled to be released on Wednesday. Stay tuned for more updates on this story and other business news on Extreme Investor Network.
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