As an investor, staying on top of the latest business news is crucial to making informed decisions. In recent news, Warner Bros. Discovery announced that TNT Sports will be the exclusive U.S. broadcaster of the French Open, also known as Roland-Garros, starting in 2025. This 10-year deal, worth approximately $65 million per year, makes Warner Bros. Discovery the largest global broadcast partner of this prestigious Grand Slam tournament.
What sets Warner Bros. Discovery apart from other broadcasters is their commitment to providing fans with a best-in-class content experience. With this new partnership, they will offer more live coverage of Roland-Garros than ever before, including broadcasts on TNT, TBS, TruTV, and their streaming platform Max.
This move aligns perfectly with Warner Bros. Discovery’s global sports strategy, which includes launching a joint sports streaming service called Venu with Disney’s ESPN and Fox. Venu is set to launch this fall and will feature TNT, TBS, and TruTV among its channel offerings.
In the past three years, TNT Sports has secured rights to major sports events like the National Hockey League, NASCAR, U.S. Soccer, the College Football Playoffs, and now the French Open. This demonstrates their commitment to providing a diverse range of sports content to their viewers.
Additionally, Warner Bros. Discovery is in talks to extend their partnership with the NBA to broadcast live games. This underscores the company’s dedication to bringing in larger audiences and more advertising dollars through their sports programming.
With the media industry still recovering from the effects of the Hollywood writers’ strike and cost-cutting measures, investing in live sports has become increasingly important for media giants like Warner Bros. Discovery. By offering exclusive access to premier sporting events like the French Open, they aim to attract a wider audience and drive higher revenue.
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