Welcome to Extreme Investor Network, where we provide you with unique insights and valuable information in the world of business news. Today, we’re diving into a trend that is gaining popularity among travelers looking to enjoy luxury hotel amenities without breaking the bank.
Meet Lora Bowler, an avid traveler from New York who is cutting back on vacation spending but not on the resort experience. She has found a clever way to enjoy five-star hotel amenities without the hefty price tag by utilizing hotel day passes. This trend has been growing, with more and more people opting for day passes as a more affordable option for relaxation.
Day passes at hotels and resorts offer guests access to pools, daybeds, and other services without the cost of booking a room. Bowler has even found day passes that come with private rooms for her husband to work in while they enjoy the amenities. This trend is being fueled by hotels and third-party partners who are making day passes more readily available to cater to budget-conscious travelers.
According to CoStar, the average luxury hotel room in the U.S. costs around $400 per night, a 1% increase from last year. With rates expected to rise even further, travelers are looking for alternative ways to enjoy luxury accommodations without the high price tag. And that’s where day passes come in.
A survey conducted by Booking.com found that a majority of U.S. travelers are willing to pay for day passes to access five-star hotel amenities without staying overnight. This trend, fueled by the “revenge travel” movement post-Covid, is now evolving as travelers prioritize budget-friendly options.
One hotel embracing the day pass trend is the Virgin Hotels New York City, offering day guests access to its rooftop pool with stunning views of the city skyline. Customers can reserve a pool lounge chair or upgrade to a cabana with personalized services and refreshments starting at $130. Partnering with ResortPass, a platform that provides day-pass access at luxury hotels and resorts, Virgin Hotels is catering to travelers looking for a luxurious escape on a budget.
ResortPass, with a 95% share of the day-guest market, has partnered with over 1,300 luxury hotels and served more than 3 million users. Customers enjoy day-pass access at prices as low as $25, providing a local getaway without the need to book a room. With an average spend of $165 per day pass, customers often splurge on hotel amenities, creating a new revenue stream for hotels.
At ResortPass, they are continuously innovating and are working on a membership program for frequent day pass users, providing even more value for those looking for luxury experiences at an affordable price. Stay tuned for more updates from Extreme Investor Network as we bring you the latest trends and insights in the world of business news.