Are you enjoying your Netflix subscription? Well, you might be interested in the latest news about Netflix’s ad-supported tier.
Netflix’s cheaper, ad-supported tier has reached 70 million global monthly active users two years after its launch. This option was introduced in November 2022 as a response to a slowdown in subscriber growth. Surprisingly, more than 50% of new sign-ups are opting for ad-supported plans in countries where it’s available.
In recent months, Netflix has seen significant growth, adding 5.1 million subscribers in the third quarter alone. The total number of memberships across all pricing tiers now stands at 282.7 million. As a result of this growth, Netflix plans to shift its focus from subscriber numbers to revenue and other financial metrics as performance indicators starting next year.
One interesting development is Netflix’s decision to air two NFL games on Christmas Day as part of a new deal. The streaming giant has already sold out its ad inventory for these games and has secured partnerships with FanDuel and Verizon as advertisers. FanDuel will be the exclusive pregame sportsbook betting partner and will have a sponsored in-show feature during the games.
Netflix is capitalizing on the growing ad-supported streaming market, where companies offer cheaper plans to attract customers and generate ad revenue. The company’s ad-supported tier has seen significant growth, reaching 70 million global monthly active users.
If you’re a fan of Netflix and interested in the latest developments in the streaming industry, stay tuned to Extreme Investor Network for more updates on Netflix and other companies making waves in the business world.