WNBA and its media partners plan to reassess rights fees post-2028 season

Are you a fan of the WNBA or interested in the business side of sports? If so, you’ll want to keep an eye on the league’s new media rights deal that has tongues wagging in the industry. Our experts here at Extreme Investor Network have the inside scoop on what this means for the future of the WNBA and its financial standing.

The latest deal, part of a larger $77 billion NBA agreement with media partners, is set to be worth $2.2 billion over 11 seasons – that’s an average of $200 million per year. But what sets this deal apart is the provision for a price reevaluation after the 2028 season to reflect the league’s growing popularity.

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While the initial bids from NBA partners Disney, NBCUniversal, and Amazon didn’t assign specific values to the WNBA, a firm assessment led by Endeavor Group’s media consulting team valued the rights at around $125 million per year. However, with the rising interest in the league thanks to star rookies like Caitlin Clark and Angel Reese, the NBA managed to secure an average of $200 million per year for the women’s league.

But the intrigue doesn’t stop there. The media partners have agreed to reassess the value post-2028, with the $200 million floor cost providing a solid base for the league’s rights. This reevaluation will take into account factors such as TV ratings, potential expansions, and changes to the season structure, providing an opportunity for increased revenue.

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And if that’s not enough, the WNBA is also exploring additional revenue streams through partnerships with local broadcast station groups and an advertising revenue share model based on certain performance metrics. These deals could bring in an estimated $60 million in annual revenue for the league.

With record-breaking viewership, high attendance, and a forward-looking strategy for growth, the WNBA is certainly a league to watch – both on and off the court. Stay tuned to Extreme Investor Network for more exclusive insights and updates on the business side of sports and beyond.

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