Walmart announces lowering prices for various items, with one exception

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According to CEO Doug McMillon, prices of many groceries and other items have fallen at Walmart, but inflation has been more stubborn in certain areas of the store, such as the aisles that carry dry groceries and processed foods. While Walmart is pressuring suppliers to cut prices, McMillon emphasized the need for more aggressive action from these companies to bring prices down further.

Walmart’s second-quarter earnings report highlighted that while overall inflation was flat for the quarter, prices continued to rise for some products like dairy, eggs, sugar, and meat. On the other hand, prices leveled off or dropped for items such as pet food, apples, potatoes, strawberries, sporting goods, and lawn and garden items.

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The positive quarterly results from Walmart sparked a rally in other retail stocks, including Target, Best Buy, and Macy’s. Despite concerns of a consumer slowdown, Walmart beat expectations and raised its forecast for the year, reflecting a strong first half of the year.

As consumer brands face increased scrutiny and pressure to offer value, Walmart and other retailers are introducing new deals and discounts to attract value-seeking shoppers. For example, Walmart rolled out 7,200 “rollbacks” in various categories, including a 35% increase in food discounts.

McMillon emphasized that Walmart’s profit growth is driven by expansion into higher-margin businesses like advertising, not by raising prices on goods. The retailer is focused on lowering prices and improving business mix to deliver value to its customers.

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