At Extreme Investor Network, we provide unique and valuable insights into all things money, including the latest news and trends in the financial world. Today, we are excited to share with you some exclusive information from Cracker Barrel CEO Julie Masino, as she discusses the company’s ambitious turnaround plan with CNBC’s Jim Cramer.
Masino reveals that Cracker Barrel’s improvement plan is a three-year journey, with the company gearing up for a significant investment year in fiscal ’25. The plan revolves around five key pillars, including location remodels, menu enhancements, and technological advancements for their loyalty program and to-go business. The goal is to revitalize the brand while preserving what customers love about Cracker Barrel.
One of the most notable aspects of the plan is the extensive menu test that Cracker Barrel is undertaking. With over 20 new items being tested, the company is set to introduce some of these dishes nationwide in early August. Additionally, Cracker Barrel is experimenting with different versions of remodeled restaurants in Tennessee to determine the most effective investment strategy for the brand.
Masino emphasizes that the ultimate goal is to broaden Cracker Barrel’s appeal and attract a wider audience, without losing sight of the core elements that have made the brand a beloved staple. By opening the aperture and innovating strategically, Cracker Barrel aims to secure its position in the market and capture the hearts of customers across generations.
Stay tuned to Extreme Investor Network for more exclusive insights and updates on the latest developments in the financial world. Join us as we navigate the complex landscape of investing and money management, providing you with the tools and knowledge you need to thrive in today’s dynamic market.