The podcasting industry is getting a new revenue model, thanks to a partnership between mobile payment firm ZEBEDEE and “listen-to-earn” podcast platform Fountain.
The partnership aims to give listeners and podcasters the ability to earn Bitcoin using the app. ZEBEDEE, a Bitcoin-centric gaming firm, recently launched two new play-to-earn games, Bitcoin Chess and Bitcoin Scratch, a digital scratch-card game with mobile game studio Viker.
The listen-to-earn model, launched by Fountain in June 2022, creates a direct link between podcasters and their audience and allows listeners to earn Bitcoin for every minute they tune in. Instead of an expensive and sweeping ad campaign, the listen-to-earn model aims to only spend money on listeners who actually want to listen.
The program allows listeners and podcasters to get rewarded for the value they provide. Fountain users will earn money for their first hour of daily podcast listening.